What does Google know about you?
Google has a "do no evil" policy, and I can only hope that they stick by it. I would like to put on my foil hat for a moment and explain to you the significance of their capabilities. Every time that you do a search, you are filling out some information and sending it over to Google. There they take your query, pull it apart, find related matches, and return those results to you. If you think that's all they do with your query, then you should stop using the Internet now. It's for your own personal safety, you see.
So, just to give you an idea, let me share with you what Google should know about me.
- I am a c# developer. At work I am constantly searching for information about my current area of interest. In fact, a lot of times I'm looking for code snippets, so I'll stick a "c#" on the beginning of my query to try and narrow my results down.
- I like lawn and garden stuff. My more recent searches in this area have been about various types of grasses for my lawn and seed stores to get tomato plants. If you want to get specific, they should know that my yard is fescue, and that I will be growing some heirloom tomatoes this coming season.
- I like to cook. Is that all they should know about me? Hardly not! They know that I like to cook chili, grill meats, and that recently I was interested in getting a smoker. They could even infer from what I haven't searched for in relation to what I have searched for that I'm not interested in baking or desserts (I do like to eat them though!).
- I commonly misspell and/or mistype phrases. I can't count how many times I've seen that "Did you mean:" dialogue at the top of my search results. One day I could type a letter and Google could recognize it as mine just by the way that I spell something, or some phrase that I use.
- I just recently acquired food poisoning from Captain D's in my hometown. In fact, they should know which one! Even creepier is that they should know about the time frame I got sick.
- I wrote this about them! They will eventually crawl this post and see that I wrote this. Since I use Google Analytics to monitor traffic here, they'll be able to track this to me directly. Couple that with the fact that I use the personalized Google homepage, they always know my searches by me and not just an IP address.
I could really go on and on about this, but it would be incredibly dull. Besides, I think that I've already made my point. The more you depend on a company for services, the more they know about you. I'm not embarrassed by my searches and there is nothing terribly incriminating there, so I'm fine with it. Can you say the same?
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